Thursday, February 24, 2011

Bathtime with Blubbles

Brand Monkey is a class about branding and how to visualize an idea/image in your head and take it to reality. After playing around with several decent concepts (manly chapstick that doesn't look like lipstick, chopsticks with printed fortunes) I created
"BATHTIME WITH BETTY BLUBBLES"
That's right kiddies, now you can enjoy a rubber bath toy from childhood with an (albeit slightly immature) adult theme! Betty is curvy, sexy, and of course bubbly. She's also ergonomically floatable (fat is actually lighter and more buoyant than muscle. who knew!) and she'll make bathtime fun for everyone!
I had no idea how much of an undertaking this project would be. First there was research, then numerous concept drawing. After many critiques and advise from instructors I settled on the one you see below. Next was package design (in progress) and finally the act of sculpting a prototype to later be cast in resin. I've been watching videos on creature sculpting and reading anatomy books. Although she's a very cartoony character, it's important to convey a hint of realistic proportion. Once the head is complete I'll post the entire image to view. Then it's off to China for a process called Rotocasting, which creates the final form. Be prepared for Betty Blubbles in all her rubbery beauty!

~ T